Daily Brief
What moved since yesterday, and which two or three things are worth your morning.
- Written, not charted
- Spend, ROAS, CPA and margin against your own median
A €38 CPA is good on a 70% margin and ruinous on 25%. Adkemist reads your Meta account against your own economics, says what moved and why, and puts the next action in front of you with the evidence attached.
Reads and reaches
Six surfaces, one account. Each one starts from the same synced figures and the same business context, so a campaign never reads one way on the brief and another way in a report.
What moved since yesterday, and which two or three things are worth your morning.
Go from account down to a single ad without losing the objective, the funnel stage or the margin behind it.
Each recommendation arrives with the figures it was built from, how confident the engine is, and what breaks if you act on it.
Ask the same four questions of any account without rebuilding the report each time: what is fatiguing, where is the funnel leaking, what has room, what has gone quiet.
Ask Kiro
Pick a question on the left
Kiro reads the account you connected, names the figures behind every answer, and says what it is unsure about. It does no arithmetic of its own.
Questions
Custom question — ask about your own accountFree-form questions run on the account you connectScripted demo — 8 written answers on Demo account · Maison Célestine · last 30 days.
Kiro
Demo account · Maison Célestine · last 30 days
Every answer follows the same shape: what changed, what it means against your economics, and what to do.
Who it is for
The same account reads differently depending on who has to answer for it.
Media buyers
Too many accounts, not enough hours to read each one properly.
Agencies
Analysis quality depends on which buyer happens to open the account.
E-commerce brands
ROAS looks fine until you put it next to the actual product economics.
Lead-generation teams
A cheap lead and a good lead are not the same thing.
Pricing
Every plan reads your account in business context and shows the evidence behind each recommendation. You keep the final call.
For one media buyer reading a single ad account, who wants the reasoning and not just the numbers.
For growth teams running several accounts who need one consistent way to read all of them.